Join Converge Consulting for a webinar series that focuses on alumni motivation and the specific segment of young alumni.
Alumni Motivation Under the Microscope: Why Do They Do What They Do?
will be offered on May 1 and May 15 at 1:00 EST. The description is as follows:
Motivation is literally "the desire to do things." In the Fall of 2011, we conducted a national study with more than 2000 alumni to explore their attitudes, motivations, and behaviors associated with donating to their alma maters. In partnership with CASE (Council for Advancement and Support Education), we have published 3 white papers that describe our findings, provide a framework for categorizing alumni, and discuss the implications for practice. Join us in this interactive session as we discuss how the findings from our national survey as well as from college and university alumni (60,000+ and counting) will help you to understand how:
- Alumni can be categorized as Champions, Friends, and Acquaintances
- Alumni segments prefer to communicate
What Can Betty White and Mark Zuckerberg Teach Us About Engaging Young Alumni?
- Alumni segments support specific areas of philanthropy
will be offered on May 8 and 22 at 1:00 EST. Here is the description of that webinar:
They're young. They're smart. They wear flip-flops on their feet and plug ipods into their ears. Every advancement professional wonders:
- What do they really want from us in relation to communication?
Join us for this interactive session in which we paint a picture of young alumni and explore how we can speak to them in their language and in ways that resonate. We will share best practices from several institutions that are engaging their young alumni in interesting and creative ways.
To sign up, please visit http://www.convergeconsulting.org/webinars/